BMW India's Joyfest is an event like no other. What separates it from other manufacturers event is the way event is designed. BMW is known for driving pleasure and what better way than to allow the participants at the event to drive the cars and get a feel of it.
There were 2 set of events
1. SAV Experience
You are driving on a highway and all of a sudden you see road blocked by an item fallen off and you need to make a sudden manoeuvre to change lanes and brake while doing it.
We had an opportunity to drive either of X1, New X3 and X5 around a track designed for it.
We were given 3 rounds to understand high speed braking and lane change manoeuvre. First we were to drive up to 50 Kmph, with lane blocked, resulting in sudden lane change and braking. Second and third time at 60 kmph. BMW instructor Mr. Nash on Walkie Talkie would guide drivers where they can improvise and how they were doing.
These SAV X1, X3 & X5 drive and handle like no other SUV. One needs to experience them to push them to their limits.
2. Sedan Experience
The BEST experience. You get to drive either 3 series, 5 series or 3GT around a track wherein laps are timed. You get 3 timed laps to see how fast you can go around the track. The track, Raymond Thane, has good amount of turns, and right handers to give you goose bumps just in case you go in too fast.
Timed laps gives the drivers an incentive to push cars and see what they can achieve. We had 3 series to our disposal and it was the best machine for the purpose.
Coming as no surprise, one of the driver in 320d was able to clock best time for the track coming to 38.xx seconds.
An opportunity to experience the BMW the way they are meant to makes this event speacial and worth the time.
To add cherry on top we have a Taxi Lap in M3 with BMW Instructor. You get to experience drifts and donuts done Tokyo Drift style.
Once we had completed the above 2 experience, you have good food to top it off.
Post completion of event, BMW gave every participant goodies, which included a ///M shoulder bag and ///M Cap.
BMW truly knows how to engage the participants by allowing them to drive car and experience the true nature of their cars.
Look forward to next year Joyfest 2019 Mumbai.